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GMA 2020 (Season 3) begins the New Era of Down South Entertainment Industry

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Yes! The Galaxy Music Awards (GMA) is here again. The 3rd edition of the GMA is slated to hold this December 2020.

The Award organisers made the announcement for the Galaxy Music Awards (GMA) 2020 (Season 3) via a social media post which reads:

“Galaxy Music Awards (GMA) 2020 (Season 3)

Theme : The Alternative Industry .

When Tyler Perry said “while others looked for a sit at the table I built a table,” he must have been talking about the GMAs. That’s because over here, we are building a platform for the Down South’s entertainment industry, from the ground up.

For a country of over 200 million people, one thriving entertainment hub is not enough. Add this to the fact that the Down South, with about 50million people, has hundreds of thousands of incredible talents, and the need for its own entertainment hub becomes even more apparent.

This is why we are here.

At the GMAs we are passionate about the South South/East, capitalizing on its massive talent pool, unique culture, lifestyle and remarkable potential to create its own thriving entertainment industry.

Akwa Ibom, Bayelsa, Cross River, Delta, Edo, Rivers, Abia, Anambra, Ebonyi, Enugu, Imo.

#TheAlternativeIndustry
#GMA2020 ”

It is interesting to note that this Award platform is on a positive growth trajectory. GMA used to be a Port-Harcourt based award platform, but that is no longer the case as the GMA have now built a table for the Down South Entertainment Industry; opportunity have now been provided for creatives and talents in the South South and South East to be recognised.

For so long, Lagos have been the hub of entertainment in Nigeria, causing pools of talents from our region (South/South East) to becoming immigrants in its entertainment industry.

But that narrative is changing. No more do our songs and stories have to be about how we left home to make it or become stars in Lagos. We can now become stars even at home. No more do we have to forget our mother tongues and then learn the language of Eko, so that Nigeria’s over 200 million populace will accept our music. No!
Now we can be comfortable in our own skin and with our own mother tongues make music that is accepted by the about 50 million people who are at home and then in turn the country at large.
All this, is courtesy of the Galaxy Music Awards and its founder Stanley Azubuike; hence the the theme for its season 3 being: “The Alternative Industry”.
An industry that can coexist with Lagos and boost entertainment in Nigeria.

In a bid to achieve all this, the GMA have been effectively redesigned; winners at the awards will no more receive the generic plaques but will rather receive the unique GMA customised Award (plaque) so as to buttress its brand and identity. Also the GMA 2020 (Season 3) just like the BET Awards may not have a physical venue but will be broadcasted on Live TV due to the global Covid-19 pandemic.

Certainly all this is a win for the South South and South East, but with every great feat comes challenges and hurdles.

Some questions that remain unanswered are:

  1. With this increased competition amongst talents in the region, what will be the voting process and how effective will it be?
  2. What will be the criteria for award consideration?
  3. Will the GMA really be able to accommodate the hundreds of thousands of incredible talents in the region.
    Hope we do not end up creating a feud amongst ourselves.
  4. With a dream so big, can the GMA really be consistent?
    Let us not forget the likes of the Odudu Music Awards.

What are your thoughts about this and how do you think the GMA can grow the Down South Entertainment Industry?

Let us know by using the comment section below.

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